I am a firm believer that every artist should have their own website to showcase their work. However many aspiring artists seem to be holding back, usually due to a lack of confidence.
At the very least, a website can act as a simple showcase and record of your artworks. However for some a website can become much, much more than that. I personally started blogging about art on my personal website and reached over 100,000 people in just my first year. Without a website this would not have been possible.
In this post I will show you just how easy it is to set up your own art website and get your art in front of the world.
Why Do You Need Your Own Art Website?
Your art website is kind of like your own personal hub where you can:
- Showcase your artwork
- Provide your contact details to interested parties
- Connect you with people all over the world who may be interested in your art
- Give you a ‘voice’ to communicate your thoughts about art (there will be people who are interested in your thoughts, even if you are just new to the art world)
- Connect with other inspirational artists (on this website I have the privilege of interviewing artists much more talented than myself)
What Is Stopping Most People From Setting Up A Website?
Here are some of the most common reasons for not setting up a website:
- No one will care
- I am not good enough yet
- It’s too complicated
- It’s too expensive
If this is you then I urge you to reconsider.
No one will care - not true. Everyone has something interesting to say.
I am not good enough yet - you are missing the point. A website is the perfect way to document your artworks and identify where you need to improve.
It’s too complicated - not really. EVERYONE is capable of setting up a website with absolutely no knowledge of websites or code. It will however take a bit of time whilst you learn. When I started setting up websites, I had zero experience but it is all very intuitive.
It’s too expensive - no, websites are actually very cheap to set up and maintain (unless you are getting huge traffic, in which case you will be making money anyway).
Why You Need To Set Up A Website Sooner Rather Than Later
There are a few reasons why you should set up your art website today rather than when you are ‘ready’. These are:
- Domain names are getting taken up. If you want to claim the domain name like ‘yourname’.com then you will need to act fast as once a domain name has been claimed, you will not be able to use it.
- Google favors the old. Aged websites perform much better in Google’s search results than newer websites.
- You will never know what opportunities you are missing without a website. Think of all the potential buyers who were unable to contact you because you had no website.
Why Social Media And Other ‘Free’ Alternatives Are Not Enough
There are heaps of places to showcase your art at the moment. Facebook, Instagram, Pinterest, DeviantArt, Etc. There are also ‘free’ platforms which let you set up a website such a Wix or Weebly.
These are not the same as owning your own website for a number of reasons:
- You do not own your space on these platforms. Say for example you have a website on Weebly. If Weebly goes bust or for some reason thinks your website does not comply with their policies, then your website will be shut down. You do not have control over it. With your own website however you have absolute control over it.
- You will be competing with many, many other artists on these platforms.
- You will have limited analytics of your visitors. If you own your own website on the other hand, you will have a detailed breakdown of all your visitors and how they navigate your website.
- You will have little control over how you make money from these ‘free’ alternatives. With your own website, there are many options available to you if you want to monetize.
What Do You Need To Set Up Your Art Website
There are three main things you need to set up your website:
- A domain name (such as drawpaintacademy.com)
- Hosting (this is where your website will be hosted)
- A website builder (such as WordPress.org which is completely free and extremely popular)
Step 1 - Decide Your Domain Name
Your first step is to decide what your website is going to be called. A few tips for deciding your website name:
- You want it to be simple but memorable.
- You want it to say what your website is about (for example, if your website is just for showcasing your art, then something simple like ‘yourname+art'.com would be fine. A popular option for many artists is just ‘yourname’.com. I have two websites, one being danscottfineart.com, which is just a personal showcase of my art and drawpaintacademy.com which is for education purposes. Notice how each domain name clearly indicates what the purpose of the website is.
- It must be available unfortunately. If you want ‘yourname’.com but it is unavailable, then you may need to add on something like ‘art’ or ‘fineart’. That is what I had to do with my personal website as danscott.com was taken by another Dan Scott (the perks of having an extremely common name).
Bluehost allows you to register your domain name as part of their package.
Step 2 - Set Up Hosting
All you need to get started is the ‘Basic Package’ which starts at just $3.95 per month.
For setting up a new website, here is what you will need to do step by step:
- Go to Bluehost and click the “Get Started Now” button.
- Click on the package you are interested in.
- Enter your domain name you registered with earlier, or sign up for a new domain name here.
- Enter your personal and payment information.
- Next you will be asked to enter a password. Make sure it's secure as this information is very important.
Note: You do not need any of the extras they suggest at the payment page.
Step 3 - Install WordPress With One Click
Once you have set up hosting, then you will need to install WordPress on your website. WordPress is basically a free website builder.
- When you are in your cPanel (you will receive a link to this in your welcome email from Bluehost), find and click on the image that says “One Click Install.” Then, click on the WordPress icon on the next page located under “Blogs.”
- Click on the “Start” button. This will begin the installation.
- Once in the installation process, you will have to decide which domain you will want to install WordPress on. Click the dropdown menu to the domain you plan on using.
- Now you will see “Advanced Options.” This is where you choose your username and password for your WordPress website. You should choose something secure. You will want to check “Automatically create a new database for this installation” as well, unless you already have a different database (if you don't know, then you probably do not).
- Click “Install Now.”
- Remember to save your username and password somewhere safe.
Congratulations! You now have your own art website.
Now all that is left is for you to start adding content and changing the appearance of your website. This is an ongoing process as your preferences will always be changing.
I would start by adding the standard pages such as Contact Details, About and a showcase of your art. You can then expand your website as needed. I also recommend you start blogging, but that is another matter altogether.
If you sign up through Bluehost and are a bit confused about the process, feel free to send me an email at firstname.lastname@example.org and I will try help you get started. It will look a bit confusing at first, but it will all become more familiar to you over time.
I also note there are affiliate links in this post, meaning that if you decide to make any purchases through my links then I will receive a small commission. These funds are used to try and keep much of the information on this website free.